In today’s connected world, businesses are prime targets for cyber attacks and unintentional missteps can result in critical exposure of consumers’ sensitive personal information. According to the 2018 Norton LifeLock Cyber Safety Insights Report, released today from Norton™ LifeLock™, a Symantec (NASDAQ: SYMC) company, based on an online survey conducted by The Harris Poll of over 1,000 adults, nearly three out of four Americans (72 percent) are more alarmed than ever about their privacy. However, the majority accept certain risks to their online privacy in exchange for convenience (66 percent) and are willing to sell or give away certain personal information, such as their location (55 percent) and internet search history (55 percent), to companies.
In the age of information sharing, control is now at the heart of society’s privacy paradox – from who should have it to what the consequences should be when it is mishandled. In fact, 93 percent of Americans believe it is important to require that companies give customers control of how their personal data is used, while nearly half (49 percent) believe it is absolutely essential. Adequate recourse is also expected when personal information is not protected, with 51 percent of consumers believing it is absolutely essential that companies be required to provide a way for consumers to report misuse of their personal data, or consequently be fined.
“Our cyber safety is inherently tied to trust,” said Samir Kapuria, executive vice president and general manager, Consumer Digital Safety, Symantec. “Most consumers are aware their data is being captured from the websites they visit, the social media they share and the apps they use, and trust their information is being properly secured. However, these same consumers are often unaware of how and why data is captured and what companies do with it. The sheer amount of personal information being collected about us shows no signs of slowing and there is greater value placed on it than ever before.”
Additional U.S. findings include:
Kapuria adds, “Although consumers want greater control over their privacy and action taken against those that mishandle personal data, they want this control to come without hassle or cost, so they are willing to take risks in favor of convenience. Convenience continues to reign supreme when it comes to sharing personal data.”
What’s Next for Cyber Safety?
Over the last year alone, more than 105 million Americans experienced cyber crime – that’s two in five Americans (41 percent) – and 65 percent believe it’s likely they will experience cyber crime in the next year. In fact, 62 percent believe they are equally or more likely to experience cyber crime than they are to get the flu! As a result of cyber crime in the past year, losses totaled an estimated $11.3 billion and 324.2 million hours lost dealing with the aftermath, with two out of five (37 percent) spending a week or longer dealing with the problem.
Introducing NEW Norton™ 360 Plans
The realities of cyber crime can seem daunting – 84 percent of Americans want to do more to protect their online activities and personal information, while 43 percent don’t know how. As a result of consumers’ growing need to combat and protect against an influx of cyber threats, Norton LifeLock is launching NEW Norton™ 360 Plans which provide consumers with multiple layers of protection. This marks the first integrated consumer cyber safety solution for Norton LifeLock combining the power of Norton cyber security technology and LifeLock identity theft protection together in one solution.
NEW Norton 360 Plans may include:
There are several best practices consumers can follow to help safeguard against online threats:
To learn more about the real impact of cyber crime and how consumers can help protect their online privacy, identity, and digital information, visit here.
About the Norton LifeLock Cyber Safety Insights Report
The Norton LifeLock Cyber Safety Insights Report is based on an online survey of 1,004 U.S. adults (aged 18+), commissioned by Norton LifeLock and produced by The Harris Poll, an independent research firm. Data were collected in October 2018. Data are weighted where necessary by age, gender, race/ethnicity, education, employment, household income, region, marital status, household size, and internet usage to bring them in line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents’ propensity to be online. No estimates of theoretical sampling error can be calculated.
How We Define Cyber Crime
The definition of cyber crime continues to evolve as avenues open up that allow cyber criminals to target consumers in new ways. Each year, we will evaluate current cyber crime trends and update the report’s methodology as needed, to ensure the Norton LifeLock Cyber Safety Insights Report provides an accurate snapshot of the impact of cyber crime as it stands today. In the 2018 Norton LifeLock Cyber Safety Insights Report, cyber crime is defined as having personally experienced a crime committed with devices over the internet, including, but not limited to, detecting unauthorized access on an online account, learning information was exposed in a data breach, and detecting malicious software on a device. Visit https://www.symantec.com/about/newsroom/press-kits/2018-norton-lifelock-cyber-safety-insights-report to learn more.
Symantec Corporation (NASDAQ: SYMC), the world's leading cyber security company, helps organizations, governments and people secure their most important data wherever it lives. Organizations across the world look to Symantec for strategic, integrated solutions to defend against sophisticated attacks across endpoints, cloud and infrastructure. Likewise, a global community of more than 50 million people and families rely on Symantec's Norton and LifeLock product suites to protect their digital lives at home and across their devices. Symantec operates one of the world's largest civilian cyber intelligence networks, allowing it to see and protect against the most advanced threats. For additional information, please visit www.symantec.com or connect with us on Facebook, Twitter, and LinkedIn.
NOTE TO U.S. EDITORS: If you would like additional information on Symantec Corporation and its products, please visit the Symantec News Room at http://www.symantec.com/news. All prices noted are in U.S. dollars and are valid only in the United States.
†Dark Web Monitoring in Norton 360 Plans defaults to monitor an email address only. Additional information may be added for monitoring purposes with some plans.
Symantec, the Symantec logo and the Checkmark logo are trademarks or registered trademarks of Symantec Corporation or its affiliates in the U.S. and other countries. Other names may be trademarks of their respective owners.
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